The well-being ecosystem built around real life
One partnership. Four experiences. Unlimited engagement.
Trusted by
industry leaders
What is 10XU?
10XU brings audio-first workouts, elite running coaching, live fitness competition, and travel wellness into one seamless, modular ecosystem – designed to drive retention and lifetime value.
the 10xu ecosystem
Personalised programming, adaptive, goal-driven training, and flexible plans – in any training environment with any equipment.
Fitness, mental wellbeing, stress and recovery content in one platform- Screen-free guidance — ideal for busy lifestyles
- Thousands of on-demand, audio-led workouts across 20+ modalities
- Personalised journeys based on ability, goals and preferences
Tailored training plans, elite-level coaching, and a high-energy running community. Co-founded with Olympian Sir Mo Farah and British athlete Adam Clarke.
- Hyper-Personalised Plans
- Adaptive Training
- Data-Driven Progress
- Smart Recovery
Coach-led, live fitness competitions, hardware-free form tracking, and personalised programmes for weight loss, strength, and longevity.
- Personalised programmes built around your goals
- Live fitness competitions
- Train on any screen – TV, mobile, tablet or desktop
- High-energy community
Bespoke jet lag recovery plans, mind-body practices, and targeted nutrition advice for frequent flyers needing peak performance on the move.
- Jet-Lag Recovery - personalised plans for every trip
- Trip Admin - flight updates & documents storage
- Explorer Network - curated wellness experiences
- Omira AI - on-demand wellbeing guidance
ONE ECOSYSTEM. BUILT
FOR DIFFERENT AUDIENCES.
YOUR BUSINESS
- Customer loyalty & rewards
- Employee wellbeing
- Membership benefits
- Customer engagement
YOUR AUDIENCE
Everyday movers- Runners
- Travellers
- Gym-goers
- Beginners
- Families
- Wellness seekers
BUILD YOUR WELLBEING PROPOSITION
Choose the experiences that work for your audience.
A fully modular ecosystem, configurable around your brand, audience and commercial objectives.
STEP 01.
Select 1, 2, 3, or all 4 experiences
STEP 02.
Pick who decides
YOU CHOOSE
You lock in the exact bundle for your members.
MEMBERS CHOOSE
You set the tier limit (e.g., pick 2 of 4), and members pick their preferred well-being experiences.
Measure. Every
Interaction
Turn engagement into key business learnings
Effortless integration.
Complete control.
Quick to launch, simple to manage, fully aligned with your needs
Co-branded experience
Keep your brand front and centre with tailored landing pages and customised entry points.
Flexible redemption
Onboard members easily with unique claim codes, membership ID synchronisation, or real-time API eligibility checks.
Single Sign-On (SSO)
Provide seamless access for your members with zero password fatigue.
Partner management portal
Maintain total oversight with a centralised hub for entitlement controls, automated reporting, and user management.
Designed for measurable impact
One well-being ecosystem built to drive engagement across every touchpoint of your members' lives
Boost retention & loyalty
Keep your brand top-of-mind with daily, high-value health and fitness touchpoints that give members a reason to return.
Create multiple weekly engagement moments
From morning workouts to post-trip recovery, build consistent habits that extend beyond traditional single-use perks.
Increase benefit utilisation
Ensure every member has a well-being experience that fits their lifestyle with a fully modular, configurable ecosystem.
Reward healthy behaviour
Incentivise active habits with workout streaks, community challenges, and live fitness competitions.
Enhance member benefits
Elevate your core offering – whether it’s insurance, travel, or membership – with an elite, co-branded wellness package
Improve total well-being
Deliver real, lasting health outcomes across fitness, emotional health, and recovery.
Trusted by industries worldwide
Powering wellness for brands across every sector
- Global insurers
- Leading payment networks
- Travel brands
- Employee well-being programmes
The campaign boosted wellbeing, cut burnout risk, and reinforced John Lewis's commitment to employee health - delivering long-term value for staff and the organisation.
Employees signed up in the first month
Workouts completed
Engagement sustained with ongoing sleep education
Supported wellbeing across all teams, not just shift workers